Nicole Wegman Talks 10 Years of Ring Concierge

New York—A little over a decade ago, like many New York City brides- and grooms-to-be, Nicole Wegman and her now husband wandered 47th Street to see about an engagement ring.

The experience was underwhelming.

“I felt like the people trying to sell me a diamond ring didn’t know what a woman in her 20s would want or care about,” Wegman said of the Diamond District’s salespeople, who were typically male and far older than she was.

“I didn’t align with them in terms of the styles I liked. A lot of the styles were chunky and ornate. I wanted a thin band that I could stack. I realized there was a huge void in the industry and a huge opportunity.”

That epiphany led Wegman to quit her career in fashion retail and found Ring Concierge in 2013. 

While it may have started as a private jeweler’s business with Wegman facilitating couples’ diamond engagement ring designs, 10 years later she said she has achieved her original vision to “disrupt” the industry and allow, “the end user, the woman, to feel represented and heard.”

Today, Ring Concierge employs 70 people and estimates it sells a piece of fine jewelry every five minutes between its e-commerce and New York City boutiques. And though jewelry sales have been slowing in 2023, the company is currently on track to have its best year yet after experiencing 222 percent growth over the past three years.

In celebration of its milestone 10-year anniversary, Ring Concierge is launching a mini diamond tennis necklace—the sister style to its best-selling tennis bracelet—on Nov. 2. 

Crafted in a “cupcake” setting, in which the metal gives the illusion of larger-sized diamonds, the new product epitomizes the company’s evolution from an engagement ring-only business to an attainable luxury jewelry empire that caters to self-purchasers. 

Ring Concierge will give away one of the new diamond tennis necklace styles at an upcoming scavenger hunt event in New York City’s West Village neighborhood near its Bleecker Street store. (More details are forthcoming on the Ring Concierge Instagram.)

National Jeweler chatted with Wegman on her fine jewelry beginnings, her takeaways from 10 years of growth, and her advice for other jewelry entrepreneurs. 

(This interview has been edited for length and clarity.)

National Jeweler: What was your professional background prior to Ring Concierge and how were you introduced to fine jewelry?

Nicole Wegman: I went to Cornell for Fiber Science and Apparel Design and started my career in fashion retail. I worked in product development at Macy’s and buying at Bloomingdale’s. 

I was 26 when I was getting engaged to my now husband. That was my first real experience with fine jewelry—going to 47th Street together and looking at rings. I had never thought about fine jewelry before. I didn’t know anyone with a job in the industry. 

[Shopping for a ring], there wasn’t a lot of clarity or trust in what sellers were telling me. 

I left my job, took courses at GIA, and started Ring Concierge. Three years into helping my clients with engagement rings, I started getting demand for other jewelry items like birthday or anniversary presents. That’s when I launched the website with fine jewelry at a variety of price points. 

Cut to 10 years later and we have everything and anything, from under $100 to over $1 million. We’ve worked with more than 200,000 clients. Today, fine jewelry is 60 percent of our business and bridal is 40 percent.